Communities of Practice Identities

Platforms

Online / Offline

Areas

Brand Identity / Graphic Design

Client

AND Digital

Role

Creator

Create a visual identity for each Community of Practice at AND Digital — Frontend, Backend, DevOps, Experience Design, Mobile, Delivery, Product and Security.

Brief

Digital Product

XD

Frontend

Backend

DevOps

The concept for the identities, was for each identify to be a component of the same whole, because each community of practice works towards shared goals.

The cube worked well as a visual metaphor because each practice could be displayed as a different perspective of the same object.

I worked with leads from each practice to ensure the visual representations intuitively reflected each practice.

Design process

Outcome

The concept and the resulting identities work well together, the final outcome distilled the complexity of each practice into a simple and unified set of icons, which work for both online and offline media.