Communities of Practice Identities
Platforms
Online / Offline
Areas
Brand Identity / Graphic Design
Client
AND Digital
Role
Creator
Create a visual identity for each Community of Practice at AND Digital — Frontend, Backend, DevOps, Experience Design, Mobile, Delivery, Product and Security.
Brief
Digital Product
XD
Frontend
Backend
DevOps
The concept for the identities, was for each identify to be a component of the same whole, because each community of practice works towards shared goals.
The cube worked well as a visual metaphor because each practice could be displayed as a different perspective of the same object.
I worked with leads from each practice to ensure the visual representations intuitively reflected each practice.
Design process
Outcome
The concept and the resulting identities work well together, the final outcome distilled the complexity of each practice into a simple and unified set of icons, which work for both online and offline media.